CRM Specialist – Middle

Softswiss View all jobs

  • Malta
  • Training
  • Full-time
  • 16 days ago
Overview:SOFTSWISS continues to expand the team and is looking for a Middle CRM Specialist.We need a true, experienced and accomplished professional who shares our culture and values.Purpose of the Role:You will be responsible for building long-term customer relationships through marketing automation, advanced segmentation, and personalized communication strategies.Key responsibilities:
  • Strategy Execution: Implement and manage campaigns to optimise customer engagement
  • CRM & Automation: Full-cycle management of automated workflows and triggers within
  • Lifecycle Management: Tailor retention efforts to various customer segments to maximize Lifetime Value (LTV)
  • Multi-channel Outreach: Plan and execute targeted marketing campaigns (Email, SMS, Push) to reactivate dormant users and maintain active engagement
  • Data Analysis: Track and analyze key performance indicators (Churn rates, LTV, Retention Rate) and provide actionable insights for optimization
  • Targeting: Utilize data analytics tools to monitor user behavior and ensure personalized messaging aligns with user preferences
Required Experience:
  • Experience: At least 1 year of professional experience in customer-facing or analytical roles
  • Technical Proficiency: Strong hands-on experience with
(setting up complex segments and automated flows) is mandatory * Analytical Skills: Ability to work with data, spot trends, and make decisions based on performance metrics
  • Communication: Excellent teamwork abilities and a proactive, responsible approach
  • English Proficiency: B2 level or higher (essential for working with technical interfaces and global strategies)
Nice to have:Understanding of Online GamblingMain Advantages
  • Private insurance (depending on contract type)
  • Paid gym membership
  • Comprehensive Mental Health Program
  • Free English lessons (online)
  • Local language courses
  • +1 day off per calendar year
  • Referral program rewards
  • Upskilling, internal workshops, and participation in professional conferences and corporate events

Softswiss

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