CRM Manager

Alpha Talent Solutions View all jobs

  • Msida, Malta Island
  • Permanent
  • Full-time
  • 6 days ago
  • Apply easily
Our client is seeking an experienced CRM professional to take ownership of customer engagement and retention strategies across multiple brands and channels. Working closely with key stakeholders across Casino, Sportsbook, and Business Intelligence, you will play a central role in shaping and executing data-driven CRM initiatives that enhance player engagement, maximise lifetime value, and support overall business growth.This opportunity is ideal for a hands-on CRM specialist ready to step into a more strategic, ownership-driven role within a dynamic and growing iGaming environment.Responsibilities
  • Define and drive CRM strategy in alignment with wider business objectives, ensuring a strong focus on retention and player lifecycle management
  • Plan and execute CRM campaigns end-to-end, maintaining high standards in delivery, performance, and optimisation
  • Develop and implement advanced segmentation and behavioural targeting strategies to improve personalisation and engagement
  • Analyse campaign performance and customer data, translating insights into actionable recommendations and continuous improvements
  • Collaborate closely with Business Intelligence teams to evaluate trends, performance metrics, and ROI
  • Work cross-functionally with Marketing, Product, and other key stakeholders to align CRM initiatives with broader company goals
  • Contribute to process improvements, automation frameworks, and scalable CRM practices
Requirements
  • 2+ years of CRM experience within iGaming or a similar digital environment
  • Strong understanding of retention strategies, lifecycle marketing, and customer engagement principles
  • Hands-on experience with segmentation, automation workflows, and behavioural analysis
  • Familiarity with CRM platforms such as Fast Track and/or Customer.io is highly desirable
  • Solid analytical mindset with the ability to interpret data and make informed decisions
  • Strong communication and stakeholder management skills
  • Fluency in English; additional languages are considered an asset

Alpha Talent Solutions