CRM Specialist

Malta Island
Permanent
Full-time

2 days ago
Apply easily

About WPT GlobalSince WPT’s inaugural high-stakes televised poker games in 2003, the brand has symbolised poker prominence. Transitioning from its renowned live events, WPT Global now pioneers an avant-garde online platform, redefining how players and fans experience poker worldwide.Our team blends Silicon Valley innovators, data virtuosos, and gaming connoisseurs - all united by a shared mission: to craft a poker experience as exhilarating to spectate as it is to play, regardless of skill level.The RoleAs a CRM Specialist at WPT Global, you will drive player engagement and retention through data-informed lifecycle marketing. You’ll design, launch, and optimise campaigns across email, push, SMS, and in-app channels, working closely with Product, Design, and Customer Support to deliver a consistent, high-quality player experience.Requirements

Minimum 2 years of CRM experience in the iGaming industry (casino or poker required).
Deep understanding of bonus systems, wagering logic, and retention mechanics.
Hands-on experience with Customer.io
Strong analytical mindset and comfort working with segmentation logic and dynamic data attributes.
HTML knowledge for email editing and template adjustments.
Fluent in English (written and spoken); additional language is a plus.
Excellent organisational skills, able to manage multiple projects under tight deadlines.
Proactive, detail-oriented, and passionate about CRM and player experience.
Understanding of online poker and casino player behavior.

Key Responsibilities

Plan, create, and optimize CRM campaigns targeting specific customer segments across all channels (email, push, SMS, and in-app).
Build automated customer journeys and real-time triggers to engage players throughout their lifecycle — from onboarding to VIP reactivation.
Configure and test bonuses and promotions (casino, poker, and cross-sell) within the CRM platform.
Analyse player behaviour and campaign performance, identifying opportunities for optimisation and improved retention.
Collaborate cross-functionally with Product, Design, and Customer Support teams to ensure a seamless player experience and message consistency.
Localise campaigns and adapt communication strategies for different regions and languages.
Maintain CRM data hygiene, ensuring accurate segmentation, attributes, and dynamic content.
Monitor KPIs and prepare weekly performance reports.
Assist in A/B testing of campaign content, timing, and incentives to continuously improve effectiveness.

Benefits💸 Competitive Salary📈 Quarterly Performance Reviews: Regular check-ins leading to additional bonuses.🚀 Uncapped Performance Bonuses: Rewarding high-impact work.🏡 Fully Remote Role: Work from anywhere in Asia.💻 Tech Setup Budget: Get the tools and equipment you need to do your best work.⏰ Monthly L&D Hours: Dedicated time for professional growth and skill development.❤️ Empathetic Culture: A supportive, inclusive environment where your voice matters.🌐 Full-Time Global Employment: Be part of a diverse, international team redefining online poker.

WPT Global