CRM Manager - Reactivation
- Malta Island
- Permanent
- Full-time
- Manage and execute hyper-segmented reactivation lifecycle campaigns and communication designed to win back inactive customers and to nurture this customer group to reduce repeated churn.
- Use JIRA to efficiently manage projects and tasks, and to maintain effective communications with all teams and relevant stakeholders.
- Implement automated campaign journeys to increase operational efficiency and enable campaign scalability.
- Utilise advanced prediction modelling to optimise the CRM spend budget.
- Continuously optimise offers for increased profitability by experimenting with segmentation audience and reward conditions.
- Ensure that campaign analysis is carried out to determine the ROI, and continually tweak and improve reactivation lifecycle offers and player communications.
- Identify opportunities for campaign and process improvement, quantify their impact, and drive implementation.
- Optimise CRM plans to be relevant and localised for each market and collaborate with local market teams.
- Work closely with the Support team to optimise campaign customer journeys to reduce contact-drivers.
- Provide reporting to senior stakeholders on the success of reactivation lifecycle activities.
- Participate in an on-call roster to support afterhours reactivation campaign issues.
- Minimum of 4 years’ CRM experience, ideally in iGaming
- Experience in multi-brand and multi-jurisdiction environments
- Good understanding of player segmentation and incentives
- Strong analytical skills and data interpretation
- Proficiency in CRM platforms like Salesforce or Xtremepush
- Passion for online casino, poker, and sports betting
- Strong project management skills
- Customer-focused and results-driven mindset
- Excellent English communication skills
JobsinMalta