CRM Country Lead (Sports), Brazil - CRMCLSBMT0725CJ

As the CRM Country Lead, you will play a pivotal role in designing and executing CRM strategies aimed at driving customer engagement, retention, and loyalty within the Brazilian market.

We are excited to welcome applications for the role of CRM Country Lead, based in our Malta office. You will be reporting to the CRM Manager (Sports) and collaborating closely with senior management to support the short- and long-term objectives of the department.

You will be responsible for the strategic planning and execution of Sport CRM initiatives in the Brazilian market, with a focus on delivering actionable insights to enhance future campaigns and elevate the customer experience while ensuring it aligns with bet365 brand vision and goals.

You will be able to operate independently while maintaining a strong team-player attitude and demonstrate a flexible and adaptable working style, that responds quickly and efficiently under pressure and to changing circumstances.

This is the perfect opportunity for a proactive self-starter, comfortable with analysing data and learning complex systems with a passion for sports, a deep understanding of customer lifecycles including knowledge of the promotions that appeal to our customers.

Preferred Skills, Qualifications and Experience

• Extensive CRM experience in a senior/similar role (or within CX/Marketing).
• Fluent level of spoken and written Portuguese and English is essential.
• Sound knowledge of CRM (CDPs/CEPs), project management and business intelligence platforms.
• Passion for a variety of popular sports in Brazil and an understanding of CX strategies that appeal to, and drive engagement with Sports customers.
• Outstanding analytical skills and comfortable using data and customer insights to drive results.
• Strong knowledge of the iGaming industry; understanding of the main competitors, as well as experience in managing CRM and promotions across Gaming or Sportsbook.
• Proven track record of delivering growth through promotion and retention strategies.
• Experience with planning, project management, execution and evaluation against target metrics.
• Results driven with the desire to test, re-evaluate, optimise, and test again.
• Excellent understanding of compliance and regulatory requirements, coupled with a commitment to upholding company values and advertising standards in all CRM activities.
• Strong communicator and influencing skills with a proven track-record of driving through winning recommendations.

Main Responsibilities

• Developing and implementing tailored CRM and promotional strategies aligned with the Company's values and vision.
• Guiding and training CRM Coordinators in executing campaign initiatives effectively.
• Ensuring compliance and quality of campaigns before launch.
• Leading internal communications and coordination among stakeholders for campaign execution.
• Establishing and monitoring KPIs to gauge campaign success and enhance customer experiences.
• Managing bonus budgets and engagement KPIs for territories based on data-driven insights.
• Analysing customer data and behaviour to optimise future campaigns.
• Presenting comprehensive reports and insights to senior stakeholders.
• Advocating for efficient use of customer data and execution platforms.
• Conducting competitor research to improve customer communication strategies.

If you believe you possess the skills and experience necessary for this role then please email your CV and Covering Letter by clicking on Apply Now below.

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