CRM Manager (Gaming) - CRMMGMT0925CJ

As a CRM Manager (Gaming), you will collaborate closely with the senior CRM management team to shape, guide, and lead the department in achieving both short- and long-term strategic objectives.

We are keen to welcome candidates for the role of CRM Manager (Gaming) within the CRM team based in Malta. You will play a key role in supporting the Gaming CRM team, which is responsible for developing strategic CRM roadmaps, executing campaigns, and analysing their performance to drive long-term customer engagement.

You will be self-motivated, proactive, and detail-oriented, have proven CRM expertise, be results-driven, and possess strong customer focus, commercial awareness, analytical skills, and leadership abilities.

A central aspect of the role will be managing and developing a multi-skilled team, ensuring that deadlines are met while maintaining high standards of accuracy and efficiency.

Preferred Skills, Qualifications and Experience

• Proven CRM and marketing expertise with a strong track record in strategic planning and execution, alongside extensive experience in the online gambling industry's Gaming vertical, specifically focused on strategic market penetration.
• In-depth knowledge of customer data platforms (e.g., Optimove) and/or execution platforms (e.g., Braze) is required.
• Demonstrated ability and proven experience in leading, motivating, and managing a team while taking full responsibility for day-to-day operations.
• Strong delegation skills, paired with excellent strategic planning and organisational and d
• Ability to manage multiple strategic initiatives simultaneously and adapt to shifting priorities in a fast-paced environment.
• Proven capacity to work independently under pressure, meeting tight deadlines while delivering strategic results for stakeholders.
• Skilled in building strong cross-departmental relationships and collaborating with various teams to align CRM strategy with broader business goals.
• Excellent verbal and written communication skills, able to effectively articulate strategic vision and plans to staff at all levels.
• Strong decision-making abilities with a data-informed, strategic approach to project completion.
• Commercially savvy, data-driven, and analytically proficient, with the ability to interpret raw data and derive actionable insights to inform strategic direction.

Main Responsibilities

• Reporting on the performance of designated regions, including key CRM metrics and customer behaviour analysis and formulating actionable insights and proposing data-driven next steps to optimise regional CRM strategies, focusing on overall business growth and market maintenance.
• Overseeing the development and implementation of localised CRM strategies across key territories, ensuring campaign roadmaps are delivered to standard and in a timely manner by the Gaming CRM leads team.
• Ensuring all CRM activities meet regulatory standards across all domains and territories, whilst maintaining an in-depth knowledge of licensing frameworks.
• Promoting a data-driven culture within the team; adopting a robust test and learn approach to CRM (e.g. A/B, MVT, control testing), ensuring that all learnings are captured and used to strategically optimise future marketing campaigns.
• Recruiting and conducting staff development meetings to enable the CRM team to operate effectively and efficiently in an ever-changing and fast-paced environment.
• Maintaining an exceptional level of knowledge of all promotional mechanics and CRM platforms and ensuring that this knowledge is shared with the relevant team members.
• Proactively identifying and proposing workable ideas and solutions which drive the business performance forward and improve the customer experience.
• Monitoring industry best practices and competitor trends to ensure CRM plans are relevant and delivered to the highest possible standard.
• Liaising with key stakeholders and other Marketing departments to maximise opportunities and help ensure the objectives of the department are achieved.

If you believe you possess the skills and experience necessary for this role then please email your CV and Covering Letter by clicking on Apply Now below.

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