CVM Marketing Executive

Luqa, Malta Island
Permanent
Full-time

21 days ago

Job Category:Job Type:Job Location:At Epic, we believe in challenging the status quo, pushing boundaries, and constantly striving for better.As Challengers, we embrace innovation and efficiency, always looking for new ways to create more value for our team and for our customers. We are Authentic, staying true to our purpose and delivering on our promise of a Great Network for Great Value. Our employees are Passionate, driven by the work we do and empowered to make a difference. And above all, we are One Team, working together, supporting each other, and celebrating our collective success.When you join Epic, you become part of a dynamic team committed to innovation and excellence. You will have the opportunity to contribute meaningfully, develop your skills, and grow within a fast and forward-thinking environment.In this role you will form part of the Customer Value Management team, working throughout all segments and products, using strong commercial acumen and data insight. Working closely with Products, Sales & Commercial, driving improvements across revenue & churn through Retention & Cross Sell campaigns.Key Accountabilities / Key Activities:Base Management Strategy

Maximize the full base revenue by developing and affecting upsell/ cross-sell initiatives and retention strategies across segments
Accountable for driving retention performance through all segments on both outbound campaigns and inbound channels, e.g telesales & digital channels.

Content & Lifecycle Management:

Work with stakeholders including Sales, Products, Care and operational teams to scope and deliver campaigns & initiatives that drive key KPI's.
Execute outbound calling campaigns and below the line marketing and communications campaigns (Email/SMS/App/Online) to customers in line with Customer Value Management (CVM) priorities and commercial objectives.

Knowledge & Analytics:

Communication of segment & campaign performance to CVM, segment trading and sales teams.
Design and monitoring of Base related KPIs across the business.
Use customer analytics, test & learn, and measurement to continually report on and improve campaign performance.

Core Competences, knowledge and experience:

Significant experience in commercial and/or CVM roles, preferably within telecoms
Strong commercial insight and the ability to make good judgements and take quick decisions
Proven stakeholder management in a matrix organisation
Strong analytical ability - understand complex data from multiple sources and articulate data and insight requirements.
Marketing campaign management experience with emphasis on commercial outcomes.

Epic Communications

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