DIGITAL MARKETING EXECUTIVE

Birkirkara, Malta Island
€25,000-31,000 per year
Permanent
Full-time

15 days ago

FULL TIME
BIRKIRKARA, MALTA
FULL DAY
19 September 2025
Ref: 422184

This is a dynamic, results-driven role where you will work across a diverse range of clients and industries, developing and executing data-driven marketing strategies that drive real business impact.As a Digital Marketing Executive, you will collaborate closely with creatives, strategists, technologists, and media buyers, ensuring seamless execution of omni-channel campaigns that generate measurable growth, engagement, and conversions. The ideal candidate is analytical, detail-oriented, and performance-driven, thriving at the intersection of strategy, execution, and data-driven decision-making. ROLE RESPONSIBILITIES (1) Omni-Channel Strategy and Execution: Develop and implement data-driven marketing strategies across social media, search, email, and SEO channels. Plan, launch, and manage paid and organic campaigns across platforms like Google Ads, Meta, LinkedIn, and TikTok. Oversee campaign execution, ensuring marketing objectives are met efficiently and effectively. (2) Client Communication and Account Management: Maintain day-to-day client communication, ensuring seamless coordination, transparency, and expectation management. Act as a strategic advisor for clients, guiding them on best practices, performance insights, and campaign optimisation. Work cross-functionally with creative and media teams to ensure campaigns align with brand identity and business goals. (3) Paid and Organic Campaign Management: Set up, optimise, and scale performance-driven paid media campaigns across Google, Meta, LinkedIn, and other digital platforms. Manage organic content strategies across social and search platforms, optimising for visibility, reach, and engagement. Ensure all campaigns follow best practices, with an emphasis on targeting, audience segmentation, and conversion tracking. (4) Data Analysis and Campaign Optimisation: Monitor campaign performance metrics, such as CTR, CPC, CPA, ROAS, and engagement rates, making real-time adjustments for optimal results. Conduct A/B testing across creatives, audience segments, and ad placements to maximize ROI. Leverage insights from Google Analytics, GA4, Business Intelligence platforms, and Hotjar to drive data-backed decision-making. (5) Creative Collaboration and Content Strategy: Work closely with designers, copywriters, and videographers to develop high-performing creative assets. Ensure creative direction aligns with marketing objectives, platform best practices, and audience preferences. Provide feedback and recommendations on ad creatives, messaging, and landing page performance. (6) Conversion Optimisation and Funnel Development: Develop and refine digital marketing funnels, focusing on conversion, retention, and lifetime value. Implement best practices for landing page optimisation in collaboration with UX/UI teams. Track and improve lead quality by optimising form submissions, checkout processes, and user journey flows.ProfilesIf multiple Education and Language Profiles are defined, please note that you must fit at least one of them, but not necessarily all.PROFILE 1LanguageReadingSpeakingUnderstandingWritingENGLISHSubjects:Subject Level Grade
MARKETINGCompetencies

Define objectives of publicity or sales campaign jointly with client
Establish marketing budget and monitor budget allocated to each company product
Create marketing plan. Monitor development and execution of marketing plan
Coordinate market operations of a website
Determine concept and message of a media campaign
Develop communication strategy for: Business communication
Develop communication strategy for: Direct marketing
Develop communication strategy for: Sales promotion
Draw up specifications with description of target group and message for designers and marketing
Create and launch promotional campaign of products

Past ExperienceOccupationExperience(months)ADVERTISING AND MARKETING PROFESSIONAL12Driving LicencesNo Driving Licenses required for this vacancyApplyPlease be aware that you will be submitting the Application as and that your CV will be part of your application. For additional information, use the message box below.Message to employerYou must complete the account profile creation to be able to apply for a course.

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