CRM Manager / Team Lead - iGaming

Xtech HR

Malta Island
Permanent
Full-time

1 day ago

We are looking for an experienced and motivated CRM Manager / Team Lead to join our growing team. If you have a strong background in CRM, a strategic mindset, and leadership skills – this role is for you!📌 Role OverviewAs a CRM Manager / Team Lead, you will report directly to the Head of Retention and co-lead a team of CRM and Content Executives. You will play a key role in shaping player communication, campaign performance, and overall retention strategy.🎯 Key Responsibilities

Supporting the Head of Retention:
Ensure all campaigns and communications (planning & execution) align with business goals
Help communicate and enforce internal processes and best practices
Leading & Supporting the CRM Team:
Maintain high-quality standards in campaign production
Support testing and documentation of new promotional mechanics
Assist in promotional planning (prepared by Executives, reviewed by Team Leads)
Monitor and report on campaign performance
Support QA processes
Assist with promotional content (bonuses, website updates, maintenance)

✅ Requirements

Minimum 5 years of experience in a Casino CRM Manager role
Strong experience in communication planning (ideally player journeys)
Solid understanding of various promotional mechanics
Broad business perspective (experience with CRM + Acquisition, CRM + Product, etc.)

⭐ Nice to Have

Native Polish or Brazilian Portuguese
Strong leadership skills with a balance of professionalism and positive team spirit
Experience with tools such as Fast Track, EveryMatrix, Playtech BO, Hygraph, Customer.io
Additional experience in marketing or the gambling industry

💼 What We Offer

Opportunity to co-lead a dynamic CRM team
Impact on key business decisions and retention strategies
Work in a fast-growing iGaming environment
Collaborative and supportive team culture

👉 Interested? Apply now and become part of a team that shapes the player experience at every stage!

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