CRM & VIP Manager (iGaming)
Sunflower Gaming Limited
- Malta Island
- Permanent
- Full-time
- Develop and execute CRM lifecycle marketing strategies
- Manage player segmentation and targeting frameworks
- Design retention and reactivation campaigns
- Implement VIP programs and high-value player engagement initiatives
- Create gamification and engagement mechanics to boost loyalty
- Analyse player behaviour and campaign performance to optimise results
- Proven experience in CRM or retention marketing within iGaming or digital platforms
- Strong knowledge of marketing automation and CRM platforms
- Data-driven approach and expertise in player lifecycle management
- Passion for creating engaging experiences for players
- Be part of a new, ambitious iGaming brand built by experienced industry professionals
- Work in a dynamic, innovative environment with opportunities to shape player engagement strategies from the ground up
- Competitive salary and growth opportunities
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