
Country Manager (Italian Speaking Markets)
- Ta' Xbiex, Malta Island
- Permanent
- Full-time
- Monitor key metrics and dashboards daily to track performance across acquisition, retention, and monetization channels.
- Analyze marketing spend efficiency, detect anomalies, and coordinate corrective actions with relevant teams.
- Evaluate the effectiveness of CRM campaigns, promotions, product features, and user experience improvements.
- Conduct A/B tests to validate hypotheses and assess new initiatives.
- Collaborate with BI teams to request additional reports and dashboards when needed.
- Reporting
- Deliver weekly and monthly performance reports with deep dives into KPIs, user behavior, and country-specific dynamics.
- Conduct periodic site audits and prepare detailed summaries with action points.
- User Engagement & Retention
- Analyze user feedback from support, surveys, and social media to identify friction points and improvement opportunities.
- Request and execute localized surveys to improve overall satisfaction.
- Customer Support Quality Monitoring
- Track the quality of support interactions and ensure alignment with SLAs and tone of voice guidelines.
- Address and escalate critical or brand-damaging issues promptly.
- Online Presence & Reputation Management
- Monitor brand perception and user sentiment across social media, forums, and review platforms.
- Report competitor activities (e.g., promotions, UX changes) with actionable insights.
- Campaigns & Promotions
- Coordinate local campaigns, giveaways, and time-limited promotions with relevant stakeholders if needed.
- Ensure alignment with broader marketing and CRM strategy.
- Market & Competitive Research
- Track industry trends, regulatory shifts, and competitor strategies.
- Provide timely reports to inform product and marketing roadmaps
- Respond to requests from other departments by delivering relevant research or analytical support to aid in strategic planning
- Cross-functional Collaboration & Communication
- Act as a liaison between the country and HQ teams (Product, CRM, Marketing, BI, Support).
- Initiate regular syncs to discuss metric shifts and propose strategic improvements.
- Represent country-specific interests and cultural insights in global planning processes.
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