Territory Sales Manager (TSM)

The General Soft Drinks Co Ltd (GSD)

  • Malta Island
  • Permanent
  • Full-time
  • 1 month ago
The General Soft Drinks Co. Ltd in Malta is currently looking for a Territory Sales Manager to join their team on a full-time basis:Reporting directly to our National Sales Manager, The Territory Sales Manager (TSM) will be responsible for managing sales operations within a designated territory and leading a team of up to four sales representatives. The role focuses on achieving sales volume and revenue targets, expanding the customer base, and ensuring profitable growth of the company’s 24/7 beverage portfolio. The TSM drives market development, ensures product availability, and supports cross-functional execution to meet overall business objectives.Key Responsibilities:
  • Drive territory sales performance by achieving volume, revenue (NSR), and profitability targets.
  • Lead demand forecasting, budget planning, and effective stock management to ensure product availability and freshness.
  • Spend significant time in the field to strengthen route coverage, customer relationships, and in-market execution.
  • Expand the customer base and increase portfolio penetration across all trade channels.
  • Manage key accounts and wholesalers, including negotiations, annual planning, and performance tracking.
  • Monitor credit limits, payment terms, and collections in collaboration with Finance.
  • Analyse sales data, identify performance gaps, and implement corrective action plans.
  • Ensure execution of trade standards (OBBPC & PICOS), brand launches, and promotional initiatives.
  • Lead, coach, and develop the sales team to foster a high-performance and accountable culture.
  • Collaborate cross-functionally with HR, Finance, Marketing, Supply Chain, IT, and QA to ensure operational excellence.
  • Oversee CRM implementation and support HORECA and Cooler projects, ensuring proper execution and follow-up.
  • Manage company assets in line with internal policies and guidelines.
Experience and Qualifications:
  • 5+ years of experience in sales, with at least 2 years in a supervisory or managerial capacity.
  • Experience in the FMCG or beverage industry is preferred.
  • Strong leadership, communication, and negotiation skills.
  • Proven ability to analyse data and develop actionable strategies.
Technical Skills:
  • Trade Standards and Execution (OBBPC & PICOS)
  • Sales Forecasting & Demand Planning
  • CRM & Sales Reporting Tools
  • Financial & Credit Management
  • Market & Competitive Analysis
  • Sales Contract Management
Leadership & Strategic Skills:
  • Leadership & Team Development
  • Negotiation & Relationship Management
  • Communication & Presentation
  • Customer-Centric Strategy
  • Problem-Solving & Critical Thinking
  • Cross-Functional Collaboration
  • Change Management & Adaptability

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