Head of Marketing

Patrianna

  • Malta Island
  • Permanent
  • Full-time
  • 6 days ago
We are a fast-paced digital performance marketing agency that thrives on data-driven results, cutting-edge strategies, and an agile team culture. Specializing in customer acquisition and growth, we run campaigns across Paid Search, Paid Social, Mobile User Acquisition (UA), and Affiliate Marketing.We're now looking for a strategic and hands-on Head of Marketing to lead our high-performance teams and drive forward our growth roadmap.As Head of Marketing, you will own the full-funnel performance strategy, leading a team of channel specialists to deliver scalable acquisition and revenue growth. You'll bring cross-channel expertise, a sharp analytical mindset, and strong operational focus to maximize ROI and unlock new growth opportunities.Key ResponsibilitiesStrategy & LeadershipDefine and own the multi-channel growth strategy across Paid Search, Paid Social, Mobile UA, and Affiliates.Lead, mentor, and grow a team of performance marketers and channel leads.Develop short- and long-term performance goals, forecasts, and roadmaps.Align marketing strategy with business objectives and client KPIs.Channel ManagementOversee planning, execution, and optimization of campaigns across:Paid Search – Google Ads, Bing AdsPaid Social – Meta, TikTok, Snap, LinkedInMobile UA – Programmatic platforms & DSPsAffiliates – Networks and partnershipsCollaborate with creative, product, analytics, and tech teams to ensure campaigns are cohesive, high-performing, and scalable.Analytics & ReportingLead budget planning, spend allocation, and performance tracking across all acquisition channels.Produce regular reporting on CPA, ROAS, LTV, and other key funnel metrics to guide decision-making and strategy optimization.What We're Looking ForProven experience in performance marketing leadership across multiple channels.Strong track record of driving scalable growth and ROI.Deep knowledge of key platforms (Google Ads, Meta, TikTok, programmatic DSPs, affiliate networks).Analytical and data-driven, with the ability to translate insights into strategy.Excellent leadership, team management, and stakeholder communication skills.Ability to thrive in a fast-paced, high-growth environment.Why Join Us?Lead a high-performing, cross-channel marketing team.Directly shape and execute growth strategy for a fast-scaling agency.Collaborate with creative, product, and tech specialists on cutting-edge campaigns.Work in an agile, data-driven culture that values innovation and performance.Diversity and Inclusion
We pride ourselves on providing a safe, fun and inclusive place to work. We're a diverse company who acknowledges and celebrates our employees regardless of their gender, sexuality, race, culture, age, disabilities, religion or beliefs.
It's simple, if you're good at what you do and passionate about it, you'll feel welcome when you join.

Patrianna

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