HEAD OF MARKETING OPERATIONS

Mrieħel, Malta Island
€100,000-130,000 per year
Permanent
Full-time

2 days ago

FULL TIME
L-IMRIEHEL, MALTA
FULL DAY
01 October 2025
Ref: 422846

This role is responsible for managing the marketing technology stack, tagging, tracking, reporting, automation, budgeting, and process optimisation.As a Head of Marketing Ops at MrQ, you will own the marketing operations function at MrQ, driving scalability, efficiency, and operational excellence across all marketing teams. By enabling seamless execution and data-driven decision-making, the role empowers Brand, Performance, and CRM teams to deliver best-in-class marketing strategies. What You Will Do Lead and mentor a marketing operations team supporting Performance, CRM, and Brand. Act as a strategic enabler, ensuring smooth execution and alignment across Marketing, Data, Tech, and Finance. Own marketing budget efficiency, optimising media spend and allocation. Design and manage MrQ’s marketing tech stack for acquisition, retention, and advocacy. Evaluate and integrate best-in-class MarTech solutions (CRM, ESP, analytics, CDP). Collaborate with IT and Data teams for seamless data flow and real-time optimisation. Continuously assess new technologies and AI tools to enhance marketing effectiveness. Own attribution, measurement, and reporting strategies (MTA, MMM). Oversee tagging, tracking, and event management across all channels. Ensure real-time, accurate insights via marketing dashboards (e.g., ThoughtSpot). Lead incrementality testing, A/B testing, and media efficiency optimisation. Define and optimise marketing workflows, automation, and reporting. Ensure data integrity across all channels and customer journeys. Manage media budget tracking and forecasting for financial accuracy. What We're Looking For 10+ years in marketing operations, performance analytics, or martech leadership. Proven track record of building and optimising scalable marketing operations and managing large budgets (£40m+). Expertise in data-driven decision-making, attribution modelling (MTA, MMM), and analytics. Strong knowledge of MarTech stacks (ESP, CDP, MMPs, analytics tools, automation). Skilled in tagging, tracking, and measurement (Google Tag Manager, GA4, MMPs, Adalyser). Experience selecting, integrating, and optimising best-in-class marketing technology. Commercial mindset with a focus on optimising spend, improving efficiency, and reducing waste. Leadership experience managing high-performing teams. Gambling industry experience is a bonus but not required.ProfilesIf multiple Education and Language Profiles are defined, please note that you must fit at least one of them, but not necessarily all.PROFILE 1LanguageReadingSpeakingUnderstandingWritingENGLISHISCED Level: Bachelor or equivalent - Level (6)Subjects:Subject Level Grade
E-MARKETINGCompetencies

Decide on project's budget. Decide on budgetary plans
Create marketing plan. Monitor development and execution of marketing plan
Establish marketing budget and monitor budget allocated to each company product
Start up marketing actions according to margin, turnover and expectations
Identify features (place, type of product...) and means (selling points, samples...) of marketing campaign

Past ExperienceOccupationExperience(months)BOOKMAKERS, CROUPIERS AND RELATED GAMING WORKERS120Driving LicencesNo Driving Licenses required for this vacancyApplyPlease be aware that you will be submitting the Application as and that your CV will be part of your application. For additional information, use the message box below.Message to employerYou must complete the account profile creation to be able to apply for a course.

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