Paid Media Specialist

Malta Island
€40,000-55,000 per year
Permanent
Full-time

1 month ago

About the RoleThis internationally active online entertainment company has been a leading provider of sports betting for over 30 years. In addition to sports betting, the company offers an extensive portfolio of live betting, casino, live casino, and other interactive gaming products. To strengthen the Performance Marketing team, a competent and dedicated professional is sought for the following position:Paid Media Specialist - Google Ads & Microsoft AdsResponsibilitie

Take ownership of the daily execution and optimization of paid media campaigns, with a strong focus on operational excellence: reliable delivery, clean tracking, disciplined budget control, and continuous performance improvement.
Execute daily campaign operations across Google Ads and Microsoft Ads (Bing): build, launch, optimize, and scale Search campaigns.
Monitor performance and budget spend daily, including budgets, bids, impression share, search terms, CPC/CPA, CVR, and traffic quality.
Maintain well-structured and organised accounts: keywords, match types, negative keywords, RSAs, extensions, and landing pages.
Create clear, decision-oriented reporting for management, outlining key results, main performance drivers, actions taken, and next steps.
Operational workflow for creatives:
Write clear briefs and create tickets for graphic/visual requirements.
Coordinate formats and specifications, ensuring correct implementation within advertising platforms.
Retargeting and retention support (in collaboration with CRM):
Plan and execute remarketing audiences and campaign concepts.
Align messaging and segmentation with CRM lifecycle stages.
Monitor impact on downstream funnel quality, not limited to clicks.
Programmatic support (when relevant):
Assist with Adform campaigns, particularly retargeting initiatives, following onboarding/training.

Requirements

Junior to Mid-Level Specialist with a minimum of 1-3 years of hands-on experience in performance marketing or media buying (agency or in-house).
Strong operational experience with Google Search Ads, including account structure, optimization, negative keyword strategy, ad testing, and budget pacing.
Experience with Microsoft Ads (Bing).
Comfortable working with KPIs and performance metrics such as CPA, ROAS, CTR, and CVR, and able to translate insights into concrete actions.
Highly organized, reliable, and detail-oriented, particularly regarding campaign settings, tracking, budgets, and compliance.
Professional level of written and spoken English.
Experience with Adform DSP (especially retargeting, frequency caps, and audience management) and Google Tag Manager (QA/debugging or implementation) is considered an asset.
German language skills are considered an asset.

Benefits

Lunches & snacks at the office.
Health Insurance Plan.
Wellness Benefit.
Hybrid Working.

Job Reference: ZU551CategoryMarketing & PRJob typeFull TimeEmployment levelExperienced (3 years +)Employer industryiGaming & CasinosLanguagesEnglishMarketing Jobs & PR Jobs in Malta entail the promotion of companies, brands, products and services to specific audiences. Jobs in marketing & PR include account management, affiliate management, brand management, business intelligence, customer relationship management, content, digital marketing, events, graphic design, social media marketing, marketing management, public relations, market research, merchandising, web design,and audio visual jobs.

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