Head of MediaJob Title: Head of MediaLocation: Malta/CeutaGrade: M3.2PokerStars SEU: A growth story you can be part ofPokerStars is part of Flutter Entertainment, the world’s largest sports betting and iGaming operator, with market leading positions in the US and across the world.As part of our brand’s continual evolution, we’re dialling up the focus on PokerStars Southern Europe, covering France, Portugal and Spain. We combine the ambition of a fast-growing business with the stability and backing of Flutter’s global scale.We’re building a dynamic team to shape this next chapter with us. You’ll have the freedom to make decisions, take bold moves, and lead game-changing projects. If you’re ambitious, adaptable, and ready to make a difference, you’ll fit right in.Build the life you want, while making your mark on the future of PokerStars SEU.Role OverviewWe’re looking for an experienced Head of Media to lead a team of specialist Digital Performance and Brand Media managers.You will define and drive the regional media strategy, with accountability for delivering integrated brand and performance plans across all channels. You’ll work closely with Marketing and Engagement teams to align on key priorities, including major campaigns and live events.You will bring together media, social, and engagement activity into one unified plan to support shared objectives.You will lead a specialist team to deliver brand media and digital performance activity. You will also find opportunities to improve effectiveness, increase efficiency, and maximise the impact of media investment.What you’ll do:Lead and develop the Digital Performance and Brand Media teamSupport the Marketing Director in shaping the marketing strategy and key initiativesDeliver integrated digital and brand media plans with the wider Media teamPartner with Marketing Strategy, Creative, and Engagement teams to define key campaigns and prioritiesEnsure consistent execution across all channelsTranslate strategy into clear, actionable plans across marketsOwn delivery against performance targets, working with Analytics and Marketing Insights teams to track CPAs, payback, and effectivenessManage and optimise relationships with external media agenciesIdentify new media channel opportunities and lead test-and-learn initiativesPartner with CRO specialists to improve conversion rates and onboarding journeysWork with Analytics teams to develop reporting, insights, and measurement frameworksShare regular updates on media performance, highlighting KPIs, insights, and actionsWhat you’ll bring:Experience in marketing within the online gambling / iGaming industryA proactive, dedicated approach with the ability to take ownershipExperience improving performance across brand and digital media channelsA commercial approach, with the ability to find opportunities and negotiate media agreementsAbility to translate strategy into effective executionStrong collaboration skills and the ability to build relationships across teamsAnalytical skills, including reporting and competitor analysisStrong organisation and attention to detailUnderstanding of brand advertising in a performance-driven environmentInterest in, or knowledge of, online poker, casino, and sportsbookWhat you’ll get:Discretionary annual performance bonus30 days paid leaveHealth and dental insurance for you, your partner and your children (if you all live at the same address)Personal life assurance and partial & permanent disability insuranceThe option to join our company pension schemeA personal interest allowance to let you learn something new or pursue a hobbyCompetitive learning fund, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your careerLooking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% payAccess to an on-site gym.*Benefits may vary based on location*Equal opportunities:At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at . Your journey with us is focused on ensuring you have what you need to be your best self.Learn more about the work we are doing on Inclusion and Belonging here:
