Paid Media Specialist (Google Ads & Microsoft Ads)

Pentasia View all jobs

  • Malta Island
  • €50,000 per year
  • Permanent
  • Full-time
  • 2 months ago
Title: Paid Media Specialist (Google Ads & Microsoft Ads)
Location: Malta (Hybrid)
Salary: Up to €50k gross (Dependant On Experience)About the rolePentasia are supporting a well established international online entertainment company in strengthening their Performance Marketing team with a competent and dedicated Paid Media Specialist. This company operates globally and offers a broad portfolio of digital entertainment products.Key Responsibilities:
  • Own the daily execution and optimization of paid media campaigns across Google Ads and Microsoft Ads, ensuring performance, tracking accuracy, and budget control.
  • Set up, manage, and scale Search campaigns (keywords, bids, ad testing, query expansion).
  • Monitor and optimize key performance KPIs such as CPA, ROAS, CTR, CVR, CPC, and impression share.
  • Maintain well-structured, scalable accounts (keywords, match types, negatives, RSAs, extensions, landing pages).
  • Produce clear performance reports with insights, drivers, and actionable recommendations.
Requirements:
  • 1-3 years of hands-on experience in Performance Marketing / Media Buying (agency or in-house)
  • Strong experience with Google Search Ads and Microsoft Ads (Bing)
  • Solid understanding of performance KPIs (CPA, ROAS, CTR, CVR) and ability to turn insights into actions
  • Experience with Adform DSP (retargeting, audiences, frequency management)
  • Experience with Google Tag Manager (QA, debugging, or implementation)
  • Detail-oriented, structured, and reliable in handling budgets, tracking, and campaign setup
  • Professional level of English; German is a plus
If you or someone in your network would be interested in the opportunity, please apply or reach out to me over email for more information!- bryan.enriquez@pentasia.com

Pentasia