Casino CRM Manager

Betclic

Sliema, Malta Island
Permanent
Full-time

25 days ago

WE ARE BETCLICA leader in Europe in sports betting and online games, Betclic is a French company with:

‍‍ A community of 15 million players sport fans
⭐ a wide range of sports betting, poker, casino games, and online horse betting
⚽ More than 50 sports open to betting
400,000 sports events available to bet on each year
60,000 live sporting events broadcast each month
More than 4,000 casino games to try out
Over 2 million poker games played each month
numerous official partnerships such as in France the FFF, Ligue 1 Uber Eats, the Coupe de France, Rugby Top 14 (LNR), the Betclic Elite in basketball (LNB), UBB, Boxers de Bordeaux…
Headquartered in Bordeaux, Betclic is a multicultural and international company with more than 43 nationalities among its over 1000 employees in five European countries: France, Italy, Malta, Poland, and Portugal.

To find more information about us, please check our Corporate website:And to learn more about our work environment and events, check our Instagram page:Does the world of sports and games fascinate you? If you are a team-player, are ready to take on a new challenge, and have the ambition to build new solutions to offer our players a new and unique experience…Betclic invites you to join the adventure!#JoinBetclic #WeAreBetclicENTER THE GAMEThis is an exciting role within the Betclic Casino team that currently drives a strong growth and aims to become the #1 Casino operator in its core markets. Our main goal is to offer top quality content and optimum player experience while implementing innovative features that drive player value. We're looking for a candidate with a strong business acumen, who can understand growth dynamics and put in place appropriate actions to achieve business objectives while communicating them efficiently.Working alongside our Head of Casino, you'll contribute to the definition & manage the delivery of our Marketing strategy, aiming to increase the performance of our Games & players. You'll work closely with our internal & external stakeholders to ensure our Casino content is constantly promoted the right way. This position requires a high degree of versatility as it involves working on operational, tactical, and strategic subjects.YOUR ROLE WITHIN BETCLICIn this context, your responsibilities are:

Develop content marketing strategies to position our games within our portfolio, coordinate local teams, key internal stakeholders to support and drive marketing actions, ensure their smooth delivery while seeking out optimizations

Deliver a ‘360' Casino Retention Plan; its planning, budgeting and execution, ensuring operational excellence & measured performance.

Operate personalized actions at key lifecycle stages to maximize customer value. Drive the conversion of Sport players into enthusiastic users of our gaming products.

Master game positioning and lobby management; ensure optimum exposure & player interactions. Ensure that the Casino lobby is in line with customer expectations and aligned with the Business objectives as well as being synchronized with local markets

Manage promotional activity with 3rd party providers: orchestrate operational relations, and act as a point of reference for Studio's Marketing features & back-offices.

Partner with Data teams to implement measuring plans, identify Product insights, and run player analysis

Lead, mentor, and empower a team of several CRM & promotions experts. Effectively manage team resources and prioritize activities to ensure maximum efficiency.

WHO WE ARE LOOKING FOR?Employees with a good dose of humour, respect and kindness, a little zeal and a real passion for their profession!This job is for you if:

You have at least 5 years' experience in marketing/communication/CRM
You have proven experience in Gambling or Gaming industry
You are able to work across multiple teams in a matrix organization
You have excellent analytical skills
You have strong project management and coordination skills
You have great communication and relationship building skills - born team player
You have interest for the betting / gaming industry (considered as a plus)
You are fluent in spoken and written English

WHAT CAN YOU EXPECT?

Travel & Leisure benefit up to €600 per year.
Fitness benefit up to €30 per month.
Meal allowance.
Private health insurance after 6 months of employment.
Private pension scheme after 6 months of employment.
Relocation package.
Hybrid work arrangement from Malta.
Possibility to work remotely from home country for few weeks per year.
Constant focus on skills development with a personalized annual training program.
Career development in an international environment.

And the opportunity to work in a friendly, youthful and fun atmosphere!Indefinite position to be filled as soon as possible in Sliema, Malta (Working From Bordeaux, France is also an option)Betclic Group - Tagliaferro Business Centre, Level 3, Gaiety Lane, Sliema SLM1551, Malta

Betclic

Apply Now