REMOTE CRM Manager to fast-growing casino client in Malta

• Work with the Head of Marketing to create converting customized CRM campaigns for multiple geos and countries, including emails, push, SMS, tournaments and more;

• Manage communication of campaigns across different channels including Email, SMS, on-site and push notification;

• Plan, create, implement, and optimize the CRM marketing strategies, customer journeys and ad-hoc campaigns

• Create customer marketing segments and matching customers’ life cycles including default funnels and localized promotional activities;

• Liaison with other stakeholders and casino managers for display of games and promotions;

• Perform analysis and provide market insights;

• Work to provide additional marketing insights for CRM and customer segments, together with BI;

• Define, analyze and provide outputs of the performance of CRM;

• Identify key opportunities for improvement by using our own data, research and industry insights;

• Develop and maintain an annual campaign calendar;

• Perform quality control checks on the quality and content of all campaigns across different customer segmentation, browsers, device combinations and ensure sign off for all main languages;

• Helping to drive the campaign planning in collaboration with relevant stakeholders;

• Undertaking competitor analysis of current marketing activities and reporting on the findings;

• Minimum four years of previous experience in CRM Marketing or advertising role within the iGaming industry

• Proven track record of developing, implementing and driving multi-channel campaigns and campaign strategies based on an understanding of customer needs and customer profile

• Professional solid experience in operating CRM tools, life cycles and in possession of high technical skills

• Experience working with Fast Track platform is beneficial

• Great organization, communication and analytical skills with high attention to detail

• Fluent in English language

• A team player

Nordic Jobs Worldwide