Germany CRM Manager
ComeOn Group
- Saint Julian's, Malta Island
- Permanent
- Full-time
This role will be leading and managing a team of two CRM Execs, across 2x products (Casino & Live Casino) in a challenging market.Responsibilities:
- Owning and delivering the German CRM strategy ensuring we create market-leading experiences.
- Leading & managing a team of 2x high performing CRM Executives
- Delivering best in class player promotions based on an understanding of player behaviour across different products.
- Collaborating with Country Manager, Design team, CRM Managers & BI to ensure there's alignment across the business and also ensuring we have the best/most effective ATL, Retention, Reactivation & Xsell promotions/offers running
- Influencing product roadmaps to ensure the group has the required bonus tools, features, segmentation and front-end customer experience.
- Responsible for continuous optimization of German CRM performance - managing CRM/promotional budget and its efficiency to deliver NGW.
- Researching new engagement tools and techniques.
- Proficiency in CRM, managing customer data and driving retention strategies.
- Team Management: Ability to lead and motivate teams effectively.
- Gaming Industry Knowledge: Understanding of global online gaming trends and regulations.
- Solid understanding of bonus structures in sportsbook and casino operations.
- Strong numerical and analytical skills, with the ability to use a range of data insights & sources to tell a compelling story
- Willingness to explore creative strategies for top-tier customer engagement.
- A competitive remuneration package inc. a company bonus scheme! 💰
- Fantastic quarterly team events and weekly company events 😎
- A one-time bonus to help you set up a comfortable workstation at home (we're truly Hybrid!)
- On top of our Hybrid work arrangement, up to 40 days a year to work fully remotely from anywhere
- €250 Annual Wellbeing Allowance (Claimable after probation).
- A comprehensive, International Private Health Insurance.
- A €250 One-time Hybrid Allowance to help you set up your home office.
- Breakfast at the office on Tuesdays.
- Lunch at the office on Mondays and Wednesdays.