ResponsibilitiesManages and optimises daily paid media campaigns across Google Ads and Microsoft Ads (Bing), ensuring strong performance, accurate tracking, and effective budget allocationBuilds, launches, and scales Search campaigns, including keyword strategy, bid management, ad testing, and query expansionTracks and improves key performance metrics such as CPA, ROAS, CTR, CVR, CPC, impression share, and overall traffic qualityMaintains well-structured and scalable account setups, including keywords, match types, negative keywords, RSAs, extensions, and landing pagesPrepares clear and actionable performance reports, highlighting insights, key drivers, and recommended next stepsCoordinates creative processes, including briefing, asset management, and implementation quality checksSupports retargeting and CRM-driven campaigns through audience segmentation, setup, and lifecycle-based messagingAssists with programmatic campaigns via Adform DSP, including audience handling, retargeting strategies, and frequency managementRequirementsHolds 1-3 years of hands-on experience in Performance Marketing or Media Buying (agency or in-house)Demonstrates strong experience with Google Search Ads and Microsoft Ads (Bing)Possesses a solid understanding of performance metrics such as CPA, ROAS, CTR, and CVR, with the ability to turn insights into actionable improvementsHas experience with Adform DSP, particularly in retargeting, audience segmentation, and frequency control (preferred)Is familiar with Google Tag Manager, including QA, debugging, or implementationIs detail-oriented, organised, and reliable in managing budgets, tracking, and campaign executionHas professional-level English proficiency; German is considered an advantageWhat is OfferedA varied and challenging role within a dynamic and fast-paced environmentA supportive and successful team, based in a modern officeCompetitive salary aligned with experience and performanceOffice perks including lunches and snacksHealth insurance plan and wellness benefitsHybrid working modelAdditional InformationNo visa sponsorship possibleMinimum 1 year of experience with Google AdsMinimum 1 year of experience with Microsoft Ads (Bing)
