Marketing Manager

• Contribute to the development of multichannel marketing strategies that align with Haud’s mission to secure global messaging and boost operator revenues.
• Execute marketing campaigns across digital channels, email, social media, webinars and events, ensuring consistent brand messaging and compliance with telecom industry regulations.
• Collaborate with product and sales teams to tailor messaging for mobile network operators, highlighting the value of Haud’s security and monetisation solutions.

• Maintain and update the corporate website; optimise content for SEO and user experience, monitor site traffic and analyse reports to increase visibility and conversions.
• Use data and insights from previous campaigns to refine new digital initiatives and improve ROI.

• Manage Haud’s social media presence (LinkedIn, etc.), create and schedule engaging content, and maintain an editorial calendar that resonates with telecom operator audiences.
• Monitor social analytics, report on key metrics, and adjust content strategies based on engagement and conversion data.

• Work with the sales and business development teams to define target mobile operator personas, generate marketing-qualified leads and support pipeline growth.
• Execute lead generation campaigns (e.g., webinars, whitepaper downloads, targeted ads) and coordinate follow-up workflows in CRM and marketing automation platforms.
• Track and analyse lead metrics, report campaign performance to stakeholders and recommend improvements based on data.

• Plan and execute marketing events—such as industry conferences, virtual webinars and productdemo sessions—to promote Haud’s messaging security solutions and engage customers.
• Coordinate logistics, venues and vendors; manage event budgets; develop promotional materials (invitations, landing pages, brochures) and collaborate with the communications team to drive attendance.
• Collect attendee feedback and measure event effectiveness to inform future event planning.

• Conduct market research to understand mobile operator needs and competitor positioning; apply insights to messaging security products and monetisation services.
• Assist with go to market plans, including developing product messaging, naming and packaging, and creating sales enablement materials (e.g., slide decks, blog posts, videos).
• Monitor customer feedback postlaunch and collaborate with product managers to iterate on features and communication strategies.

• Bachelor’s degree in Marketing, Communications, Business, or a related field; experience in the telecom or messaging industry is required and having a deep understanding of mobile network operators.
• Proven experience in digital marketing, web management, social media marketing, lead generation, event coordination and/or product marketing.
• Hands-on proficiency with SEO/SEM tools, CRM platforms, marketing automation and web analytics.
• Strong copywriting and storytelling skills; ability to create content that explains technical messaging security concepts in clear, compelling language.
• Excellent organisational skills and attention to detail; ability to manage multiple projects simultaneously.
• Data-driven mindset with the ability to analyse campaign metrics and extract actionable insights.
• Collaborative attitude and ability to work effectively with colleagues in product, sales, engineering and customer success across multiple time zones.
• Experience of working with or for a mobile operator in defining new product launches and associated GTM materials

• Passion for securing mobile communications and aligning marketing efforts with Haud’s mission to protect subscribers and unlock revenue.
• Creativity, curiosity and willingness to experiment with new marketing tactics and technologies.
• Familiarity with the telecoms messaging security landscape, including A2P SMS, firewalls and monetisation strategies, or a strong desire to learn.

• Competitive compensation package
• Performance-based annual bonus scheme
• Weekly team lunches (in Malta)
• Well-being allowance (post-probation)
• Comprehensive health insurance
• Flexible and hybrid working options
• Unlimited Udemy (e-learning platform) access for your learning and development
• Extra paid time off for long service

HAUD Systems