Head of Affiliates

Malta Island
Permanent
Full-time

1 day ago

Our client is seeking a highly experienced and strategic Head of Affiliates to lead the affiliate marketing efforts of their partner brands. This senior role requires a strong track record in iGaming, proven leadership ability, and a deep understanding of acquisition strategy and affiliate performance optimization. The successful candidate will be responsible for managing the affiliate program end-to-end, driving growth, and ensuring the effectiveness of the partner network while leading and developing a high-performing affiliate team.Responsibilities:

Lead and support the affiliate team, ensuring strategic focus, operational excellence, and strong day-to-day execution.
Own and run affiliate marketing programs across partner brands, securing valuable partnerships in both mature and emerging markets.
Define and enforce protocols to safeguard traffic quality and proactively combat fraud, ensuring long-term player value.
Monitor, analyze, and forecast affiliate performance against budgets and KPIs, using data-driven insights to optimize for LTV, retention, and ROI.
Develop and implement acquisition strategies, campaigns, and tailored incentives by affiliate segment to boost engagement and results.
Collaborate with internal marketing, product, and data teams to strengthen acquisition performance across all channels.
Increase yield and quality of key affiliates through strategic relationship management and performance optimization.
Represent the affiliate team at industry events, exhibitions, and conventions in Malta and abroad, staying ahead of trends to support expansion opportunities.
Prepare and deliver clear, actionable affiliate performance reports and recommendations to senior management.

Required Skills and Qualifications:

Minimum 5 years in affiliate marketing within iGaming, with at least 2 years in a leadership or team management role.
Data-driven and methodical, with demonstrable ability to analyze traffic quality, player LTV, and ROI, using insights to proactively refine and adapt acquisition strategies.
Proven track record of designing and executing campaigns, developing partner segments, and driving continuous improvements across affiliate programs.
Strong understanding of global iGaming markets, with the creativity and resourcefulness to navigate challenging industry conditions and the capability to evaluate and capitalize on emerging opportunities.
Exceptional relationship-building and negotiation skills, effective at engaging both external partners and internal stakeholders at all levels.
Inspiring and supportive leader with a positive, motivating attitude, able to bring out the best in others while fostering collaboration and strong team spirit.
Fluency in English is a must.

iTalent PLUS

Apply Now