
Long-Form Content Writer (Casino & Sports)
- Valletta, Malta Island
- Permanent
- Full-time
This isn’t a surface-level content gig. We’re looking for a strategic writer who thrives on creating engaging, SEO-driven material across multiple formats — and who understands the unique user intent behind iGaming search traffic.
You’ll collaborate with SEO, design, and localization partners to produce content that speaks to global audiences while maintaining brand voice and commercial impact.Key Responsibilities
Long-Form Content Creation
- Write and optimise long-form blog posts across both casino and sports verticals
- Create in-depth evergreen static pages (e.g., how-to bet guides, game explainers, bonus terms breakdowns)
- Research and write slot reviews, highlighting mechanics, features, RTPs, and promos
- Refresh older content to align with evolving SEO/product strategy
- Suggest and brief visual assets for banners, blog imagery, and guide visuals
- Collaborate with SEO to identify keyword gaps, seasonal trends, and conversion goals
- Work with regional translators to localise web content
- Maintain brand tone and strategic intent across geos and languages
- Follow detailed SEO briefs with correct keyword integration, structure, and schema
- Conduct SERP analysis and competitive audits
- Coordinate with SEO and product teams on optimisations and quarterly roadmap goals
- 3–5 years writing long-form SEO content for casino + sports betting brands or affiliates
- Strong portfolio of ranked, high-performing content across blogs, evergreen pages, and product explainers
- Experience using SEO tools (Ahrefs, Surfer, SEMrush, etc.)
- Deep understanding of online casino games (slots, table games) and sportsbook markets
- Proven track record collaborating across SEO, creative, and localisation teams
- Ability to manage multiple content pipelines, meet deadlines, and adapt tone as needed
- Sharp editorial eye with strong grammar and formatting instincts
- Knowledge of crypto gambling or blockchain-enabled betting features
- Global content experience across EN, LATAM, or EU markets
- Experience reporting on content performance using tools like Google Analytics
Please submit 3–5 content samples showcasing your ability to write across both casino and sports betting content types. These can include:
- Game or slot reviews
- Sports event previews or strategy guides
- Long-form, evergreen, or static page examples
- Educational or “how-to” betting articles
At Gamdom, your content will directly shape how players discover, trust, and interact with our platform. We’re growing fast, and this role is key to owning the long-form SEO strategy across two major verticals.
- Remote-first team with flexibility
- Fast-paced, collaborative marketing environment
- Strong support from SEO, design, and localisation teams
- Clear performance metrics and content success tracking