Head of SEO
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- Sliema, Malta Island
- Permanent
- Full-time
SEO Strategy & Organic Acquisition Leadership
- Develop and execute the full organic search strategy across all brands and markets
- Drive brand search dominance and SERP control
- Monitor affiliate ecosystems and competitor search strategies
- Lead link authority and backlink growth strategies
- Develop satellite SEO site strategies for traffic capture
- Drive long-term organic acquisition growth
- Monitor brand SERPs and identify brand hijacking
- Manage brand protection domains and mirror strategies
- Coordinate domain migration and search visibility strategies
- Develop internal SEO satellite websites targeting brand and competitor queries
- Identify high intent search opportunities
- Coordinate development and content teams
- Ensure optimal site architecture and indexation control
- Manage crawl optimisation and page performance
- Oversee domain migrations and redirects
- 6-8 years SEO experience with at least 3 years in iGaming or highly competitive industries
- Experience managing large scale SEO projects across multiple domains
- Deep understanding of affiliate SEO ecosystems
- Success Metrics
- Organic acquisition growth
- Brand SERP dominance
- Reduction of traffic leakage to affiliates
- Increased search visibility in key markets