Senior Affiliate Manager / Head of Affiliates

• Own and scale affiliate acquisition across key markets, driving FTD growth and revenue
• Manage affiliate P&L (CPA, hybrid, revshare), ensuring strong LTV:CAC and payback periods
• Build and manage relationships with top affiliates, media buyers, streamers and high-volume partners
• Structure and negotiate commercial deals, including CPA caps, hybrid and long-term revshare agreements
• Evaluate traffic quality (retention, deposit behaviour, fraud, bonus abuse) and optimise spend allocation
• Manage overlap with SEO and paid channels in a competitive acquisition environment
• Monitor affiliate-driven competition (keyword bidding, traffic interception, brand activity)
• Collaborate with SEO and paid teams to maximise overall acquisition performance
• Identify and launch new affiliate opportunities (influencers, streaming, community channels)
• Develop and optimise the affiliate program (onboarding, segmentation, tracking, performance)
• Build and support a high-performing affiliate function with clear accountability
• Report on FTDs, CPA, LTV, ROI and partner performance (weekly/monthly)

• 3–6+ years in affiliate marketing (iGaming or similar performance-driven industries)
• Proven track record driving FTD and revenue growth via affiliate partnerships
• Strong understanding of CPA, hybrid and revshare models and profitability impact
• Ability to analyse traffic quality (retention, LTV, deposit behaviour, fraud signals)
• Experience negotiating and managing affiliate deals
• Familiarity with platforms like Cellxpert, MyAffiliates, Affise or similar
• Data-driven, analytical mindset
• Comfortable in fast-paced, performance-driven environments

• Experience across multiple international markets
• Exposure to influencer, streaming or community-led acquisition
• Understanding of affiliate overlap with SEO and paid channels
• Experience scaling affiliate programs or managing high-volume partners

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