Digital Marketing Manager

Boston Link

  • Malta Island
  • Permanent
  • Full-time
  • 1 month ago
  • Attractive salary
  • Competitive benefits
  • Bonus
A well established CSP is looking to hire a Digital Marketing Manager to join their team.Responsibilities:
  • Develop and manage a comprehensive digital marketing strategy aligned with business growth objectives.
  • Oversee the marketing budget to maximise ROI.
  • Create and distribute high-quality, compliant content showcasing the firm's expertise.
  • Manage website content, performance, and optimisation.
  • Lead SEO, PPC, email marketing, and social media campaigns to boost traffic and brand awareness.
  • Design targeted digital campaigns (e.g., Google Ads, LinkedIn Ads) and client newsletters.
  • Maintain and segment mailing lists in compliance with GDPR.
  • Track KPIs, analyse performance metrics, and deliver actionable insights.
  • Coordinate messaging across teams and external agencies to ensure consistent brand identity.
  • Represent the company at industry events and support business development initiatives.
Requirements:
  • Bachelor's degree in Marketing, Communications, Digital Media, or related field.
  • 5+ years of digital marketing experience, preferably in professional or financial services.
  • Proven track record in B2B strategy, lead generation, and cross-border marketing.
  • Excellent English communication skills.
  • Proficiency with tools such as Google Analytics (GA4), Google Ads, LinkedIn Ads Manager, HubSpot, Mailchimp, WordPress, and SEMrush.
  • Strong expertise in SEO, paid search, social media advertising, and content creation.
  • Skilled in project management, stakeholder engagement, and detail-oriented execution.
  • Graphic design or video editing (e.g., Canva, Adobe Suite) is a plus.

Boston Link

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