Marketing Executive

AX Hotels

Valletta, Malta Island
Permanent
Full-time

1 month ago
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We are seeking a dynamic Marketing Executive to join our team at AX Hotels - Valletta Hotels and Restaurants. The ideal candidate will be passionate about marketing and possess a creative mindset combined with strong analytical skills. As a Marketing Executive, you will be responsible for developing and implementing marketing strategies to drive brand awareness, generate leads, and increase sales.Responsibilities:

Devise and implement a sound brand and marketing strategy for Valletta Hotels.
Ensure that there is a clear and distinct hotel's unique value proposition to captivate and resonate with target audiences.
Develop and implement comprehensive marketing campaigns, seamlessly integrating digital, social, traditional, and experiential channels.
Conduct in-depth market analysis to identify emerging trends, customer needs, and growth opportunities.
Collaborate cross-functionally with sales, operations, and design teams to ensure a unified brand experience.
Craft compelling and consistent brand messaging, maintaining alignment with the established brand identity.
Develop and uphold brand guidelines, ensuring uniformity across all communication materials.
Establish and monitor key performance indicators (KPIs) to measure the success and impact of brand initiatives.
Proactively address potential brand challenges and crises, safeguarding and enhancing the hotel's reputation.
Identify and cultivate partnerships with influencers, collaborators, and brands that align with the hotel's ethos.
Infuse the brand essence into all aspects of the guest experience, enhancing overall satisfaction.
Effectively manage the marketing budget, optimizing allocation for maximum brand impact.
Act as a passionate and articulate ambassador for Verdala Wellness Hotel, both internally and externally.
Stay abreast of industry best practices, regularly reassessing and refining brand strategies for continuous improvement.

Requirements:

Effective in expressing ideas both in writing and verbally.
Proficiency in using marketing tools, software, and platforms including design tools such as Adobe Suite.
Creative thinking with the ability to contribute fresh and innovative ideas.
Highly organised with time management skills.
Results-oriented mindset with a focus on achieving marketing objectives.
Project management skills and ability to multitask effectively.
Ability to thrive in a dynamic and fast-paced environment.

AX Hotels