Lead Generation Specialist

CyberSift

Żejtun, Malta Island
Permanent
Full-time

7 days ago

About CyberSiftCyberSift Ltd is a leading cybersecurity provider, delivering advanced Security Operations Centre (SOC) services, endpoint protection, threat detection, and compliance solutions across the region. We empower organisations to stay resilient in the face of ever-evolving cyber threats, while aligning with regulatory frameworks.We are seeking a dynamic and results-driven Lead Generation Specialist to drive market engagement and new business opportunities across Europe.Role OverviewThe Lead Generation Specialist will be responsible for identifying, attracting, and qualifying high-quality leads that convert into sales opportunities. This role requires a mix of creativity, analytical thinking, and execution skills—from designing outreach campaigns to ensuring a steady pipeline of prospects for our sales team.This is a hybrid position that combines remote flexibility with on-site collaboration in Malta. We are seeking candidates who are either already based in Malta or open to relocating. Please note that a valid EU work permit is required.Key Responsibilities

Research and identify prospects within target markets and industries.
Generate high-quality sales leads through cold calling, digital outreach, inbound campaigns, ABM, and partner channels.
Qualify inbound and outbound leads (using criteria such as BANT) and pass them to Sales.
Build and maintain a pipeline of marketing qualified leads (MQLs) aligned with quarterly sales targets.
Develop and implement multi-channel campaigns across LinkedIn, Google Ads, email marketing, events, and partner networks in Malta, Cyprus, and Greece.
Analyse and report on campaign performance, using metrics such as cost per lead (CPL), conversion rates, and ROI.
Collaborate with sales, marketing, and product teams to align on messaging, create compelling regional content, and support webinars, events, and conferences.
Maintain an up-to-date understanding of the cybersecurity landscape and regulatory drivers (e.g., DORA) to craft relevant outreach.
Ensure CRM data quality and timely follow-up on inbound leads.

Success Metrics (What Good Looks Like)

Consistently generate and deliver qualified leads (SQLs) to the Sales team.
Achieve agreed monthly/quarterly targets for new leads and booked meetings.
Maintain strong lead-to-opportunity conversion rates.
Deliver positive feedback from Sales on the quality of leads passed on.
Keep CRM data accurate and outreach response rates above benchmarks.

Skills & Experience Required

3+ years’ proven experience in lead generation, demand generation, or B2B marketing, ideally in IT, SaaS, or cybersecurity.
Strong knowledge of lead management processes (lead scoring, nurturing, pipeline acceleration).
Hands-on experience with marketing automation platforms and CRM systems.
Track record of running digital campaigns across LinkedIn, Google Ads, and email.
Strong analytical mindset with the ability to translate data into actionable insights.
Excellent communication and copywriting skills in English (Greek language skills are an asset).
Self-motivated, target-driven, and able to work both independently and with regional sales teams.
Experience working across multiple geographies (Malta, Cyprus, Greece) is a plus.

Why Join CyberSift?At CyberSift, we don’t just build cybersecurity solutions—we build people. You’ll join a growing, tight-knit team where innovation, ownership, and continuous learning are core to our culture. Here’s what you can expect:

Flexible hybrid/remote work setup
Opportunities for career growth and skill development
Performance-based progression and recognition
Competitive salary (commensurate with experience)
Free telecom package
Access to cutting-edge technology and hands-on experience
Open, transparent, and collaborative culture
Making an impact in the ever-evolving field of cybersecurity

📅 Apply by 12th September and take ownership of lead generation to help CyberSift grow across Europe.Join us in our mission to simplify cybersecurity.

CyberSift

Apply Now