SEO Specialist - Senior

Softswiss

  • Malta
  • Permanent
  • Full-time
  • 9 days ago
Overview:SOFTSWISS continues to expand the team and is looking for an experienced SEO Specialist. We need an accomplished professional who shares our culture and values.Purpose of the role:To drive organic growth by optimizing website visibility, ensuring technical SEO health, and supporting content and link-building strategies.Key responsibilities:
  • Conducts in-depth technical SEO audits: crawling, indexing, site speed, mobile usability, structured data
  • Performs keyword research, cluster mapping, and content topic research
  • Creates SEO briefs for copywriters based on topical, keywords and SERP analysis
  • Conducts site evaluations on demands: media, competitors, link placement sites, etc.
  • Reviews competitor site profiles for competitor intelligence, insights, and opportunities
  • Assigns tasks to web developers for site adjustments and setting
  • Develop a link-building strategy in coordination with Linkbuilder and define anchor texts
  • Sets up tasks for link building
  • Plans site structure for new and ongoing site projects
  • Internal linking strategy
  • Maintains company's Google Business Profiles
  • Conducts ad-hoc SEO research on demand
  • Monitor and analyze Google Search Console, Google Analytics 4, and third-party tools (e.g., Ahrefs, Screaming Frog, SE Ranking, etc.)
  • Contribute to SEO documentation, SOPs, and knowledge sharing
  • Creates SEO reports to share with team and department
  • Monitors key Google updates and keeps the team informed about upcoming changes, plans, and risks
Requirements:
  • 3+ years of experience
  • English (Intermediate level) and Russian/Ukrainian (Upper-intermediate level)
  • Advanced understanding of SEO and SEM principles
  • Intermediate-advanced project management skills
  • Digital tools: email and writing (Google Workspace), SEO tools (Semrush, Ahrefs, SE Ranking, MOZ, Surfer, other), project management tools (Jira, Asana, Trello etc), data and analytics tools (GA4, Yandex Metrics, Bing Console, Looker, Google Search Console etc.), Google Ads, HTML
  • Strong analytical skills
Nice to have:
  • Appropriate SEO certification
  • Languages: Spanish, Portuguese, Polish
  • Knowledge of WordPress
  • Knowledge of ChatGPT/Generative Search Experience
Learn more about our hiring process - what to expect, how to prepare, and what makes SOFTSWISS different.- Comprehensive Mental Health Programme- Private insurance (depending on contract type)- Paid gym memberships- Free English lessons (online)- +1 day off per calendar year- Referral program rewards- Upskilling, internal workshops, and participation in professional conferences and corporate events ">SOFTSWISS is an international technology company with software development expertise in iGaming, fintech, and martech.We employ on-site, hybrid, and remote teams across multiple offices and countries around the world. SOFTSWISS is known as a celebrated and trusted partner for clients working across diverse niches. ">- Founded in 2009- 2,000+ employees- 4 offices worldwide- 9 proprietary products- 1,200+ brands using our software
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Softswiss