Direct Response & Database Acquisition Manager

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  • Sliema, Malta Island
  • Permanent
  • Full-time
  • 14 days ago
BettingJobs is partnering with a leading online casino operator in their search for a Direct Response & Database Acquisition Manager to join their team in Malta.Key Responsibilities:Internal Database Activation
  • Reactivate dormant players and historical user datasets
  • Design campaigns targeting churned users
  • Work with CRM teams to optimise lifecycle reactivation
SMS & Messaging Campaign Strategy
  • Oversee SMS, WhatsApp and messaging campaigns
  • Test messaging structures, sending schedules and offers
  • Coordinate with campaign operators managing technical execution
External Database Acquisition
  • Identify and test external database suppliers
  • Evaluate traffic quality and negotiate testing deals
Landing Page & Funnel Optimisation
  • Design campaign specific landing pages
  • Improve registration and deposit conversion funnels
  • Run A/B testing experiments
Retargeting & Performance Channels
  • Implement retargeting through push and display networks
  • Test native and programmatic traffic sources
  • Evaluate ROI and campaign profitability

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