SEO & Web Analytics Specialist

Multiverse

  • Valletta, Malta Island
  • Permanent
  • Full-time
  • 30 days ago
We’re looking for an experienced SEO & Web Analytics Specialist to take charge of SEO and web performance across our growing portfolio of brands and markets.Your mission? Make search and organic traffic a powerful, cost-effective engine for acquisition and revenue. This is a hands-on role with real impact — covering technical SEO, on-page optimization, content strategy, and analytics.You’ll work closely with our in-house content team, marketing team, product and data teams, and agency partners. For the right person, the role has clear potential to grow into a leadership position as we expand.What you’ll be doing
  • Develop and execute SEO strategies across brands and regions
  • Conduct technical SEO audits and manage fixes with developers and agencies
  • Optimize site architecture, internal linking, and on-page elements
  • Define and drive SEO content strategy with content and agency teams
  • Perform keyword research, competitor analysis, and identify market opportunities
  • Own tracking setup and analytics tools (GA4, Looker Studio, Tag Manager)
  • Define SEO KPIs and deliver regular, actionable performance reports
  • Ensure indexing, crawlability, and fix technical SEO issues (e.g. page speed, duplicate content)
  • Research and implement AI-powered SEO strategies
  • Optimize multilingual and localised sites for region-specific SEO
  • Keep up with the latest algorithm updates and SEO best practices
What we expect from you
  • 3+ years of hands-on SEO experience in iGaming, eCommerce, or other competitive industries
  • Proven ability to grow organic traffic into a key revenue source
  • Strong technical SEO skills and experience working with developers and agencies
  • Deep experience with GA4, Looker Studio, Tag Manager, and SEO tracking setups
  • Skilled with tools like Ahrefs, SEMrush, Screaming Frog, and Google Search Console
  • Ability to manage multiple brands and projects at once
  • Strong analytical mindset and ability to turn data into action
  • Excellent written and verbal communication in English
  • Self-driven and comfortable working independently in a remote setup
Nice to have
  • Experience with AI-driven SEO strategies
  • Knowledge of international or multilingual SEO
  • Familiarity with affiliate SEO models
  • Experience with Asian markets and geo-specific SEO
Why choose us
  • Full ownership of our organic growth and analytics
  • Opportunity to work across multiple brands and international markets
  • Clear growth path as the company scales
  • Support from an in-house content team and trusted agency partners
  • Remote-first team with colleagues in 10+ countries
  • Fast-paced company with ambitious goals and zero corporate nonsense
Ready to make organic growth your playground? Apply now and help us turn SEO into one of Multiverse’s biggest success stories.The Multiverse team believes that every market is unique and values creating personalized experiences tailored to players from different cultures. This commitment to localization guides our approach, connecting different worlds under one brand.Founded in 2023 in Curaçao, Multiverse stands out for its focus on leveraging technology to enhance the betting experience by prioritizing ease of use, security, and a diverse selection of games.

Multiverse