CRM Executive - Spanish speaking
Midnite
- Malta Island
- Permanent
- Full-time
- Manage the day-to-day event-driven standalone campaigns across all products.
- Develop plans and implement localised and segmented event-driven CRM campaigns, promotions and communications through all available CRM channels.
- Work closely with BI and Product to enable a data-driven approach in all lifecycle activities across all channels, ensuring ongoing analysis to determine the ROI and continually optimise lifecycle offers and player communications to maximise revenue and growth.
- Evaluating and improvising campaigns for different territories to drive retention KPIs and to ensure the initiatives are in sync with business expectations.
- Provide regular reporting within the CRM team that can be shared with the broader business.
- Bonus cost forecasting.
- Creating and crediting bonuses.
- Act as the final approver before any Sportsbook or Casino campaign goes live, ensuring correct bonus setup, accuracy of email/SMS/inbox content and accuracy and compliance of Design assets.
- Keeping and reactivating players through open (global) and closed (targeted) campaigns.
- Fluent in English & Spanish
- You have 2+ years of CRM and Lifecycle automation experience, including email, push, SMS and other CRM channels.
- Gambling industry experience would be ideal, with Casino as the main focus.
- Experience working with Braze and/or a similar CRM marketing tool.
- You have extensive experience building and executing complex CRM campaigns with multiple stakeholders.
- Knowledge of SQL is a plus.
- You have a solid understanding of basic HTML for email, email best practices & industry standards.
- Up to date on the safer gambling regulations under the UK Gambling Commission.
- You are comfortable setting up & executing campaign experiments, analysing the data and extracting key insights.
- Exceptional written and verbal communication skills.
- Strategic thinker who can synthesise and prioritise inputs from various perspectives to create an actionable plan.
- Comfortable working cross-functionally and cross-culturally, a self-starter and a quick learner.
- You’ll have a key role in which you'll be integral to our company culture and help shape the direction.
- Enjoy 33 paid holidays a year.