Group Marketing Manager - Fashion Brands
Hudson Group
- Malta Island
- Permanent
- Full-time
- Main marketing point of contact for our fashion brands portfolio.
- Ensure visibility and direction on the assigned fashion brand’s key marketing concepts and initiatives within the fashion industry.
- Drive brand awareness and consumer engagement through innovative and impactful marketing strategies tailored to the fashion sector.
- Liaise with commercial and operations teams to identify and ensure key fashion concepts and go-to-market priorities.
- Drive the segments' budgeting process and manage and allocate marketing budgets effectively to achieve the best ROI within the fashion industry.
- Develop a commercially aligned, overarching marketing plan and calendar on the group level specifically tailored for fashion brands.
- Ensure alignment and deployment of the central marketing calendar on the country level within the fashion industry.
- Set and monitor fashion brand/channel specific KPIs.
- Monitor and analyze marketing performance within the fashion industry using data and metrics, making data-driven recommendations for optimization.
- Represent and guide the localization process based on the fashion industry specifics and operational individualities.
- Build channel-specific marketing solutions and activations (mono/multibrand retail, e-commerce, wholesale) within the fashion sector.
- Ensure marketing assets, creatives, and content are available and distributed across the organization with a focus on fashion brands.
- Distribute/develop fashion brand guidelines across the organization.
- Ensure fashion brand guidelines are followed and executed within the organization.
- Monitor and analyze performance across the activations, sharing best practices specifically tailored for fashion brands across the organization.
- At least 5 years of experience in Brand marketing, preferably with a strong knowledge of the fashion environment.
- Bachelor's degree in Marketing, Communications.
- Goal-oriented, flexible, and creative - often while juggling several projects at once within the fashion industry.
- Strong leadership and collaboration skills tailored for the fashion sector.
- Strategic thinker with the ability to drive brand awareness and engagement within the fashion industry.
- Budget management and ROI-focused mindset within the context of fashion brands.
- Experience in developing and executing comprehensive marketing plans specifically for fashion brands.
- Experience in working across multiple markets within the fashion industry.
- Analytical mindset with the ability to monitor and optimize KPIs tailored for fashion brands.
- Understanding of the localization process and channel-specific marketing solutions within the fashion industry.
- Familiarity with fashion brand guidelines and execution.
- Strong project management and communication skills.
- Fluent in English.