Senior Media Strategist

• Lead the development and implementation of strategic media plans in partnership with the brand team and media agency.
• Oversee the planning and execution of media activity across multiple channels, including TV, Video on Demand, Radio, Digital Audio, Print, Out of Home, and Partnerships.
• Ensure that all media plans are aligned with business objectives and support the overall marketing strategy.
• Manage the evaluation of media effectiveness through Marketing Mix Modelling, providing insights that drive future media investment decisions.
• Support in contract negotiations and renewals for multi-million-pound media partnerships, ensuring the best value and outcomes for the business.
• Work closely with internal teams (Creative, Brand, Commercial, Insight, Digital Media, and Finance) to ensure seamless execution of media plans.
• Oversee budget management, ensuring media spend is on-budget, signed off, and tracked accurately.
• Lead, mentor, and develop a high-performing media team, fostering a culture of collaboration and excellence.

• Extensive experience in media strategy, planning, and effectiveness measurement within a large-scale organization.
• Strong expertise in Marketing Mix Modelling and data-driven media decision-making.
• Proven success in managing large media budgets and delivering impactful campaigns.
• Experience in contract negotiations and managing key media partnerships.
• Exceptional stakeholder management skills, with the ability to influence at senior levels.
• Strong leadership and people management capabilities, with a passion for team development.
• Excellent attention to detail and commitment to delivering high-quality work.
• Strong communication skills and ability to provide clear updates to senior stakeholders.

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