SEO Specialist
- Sliema, Malta Island
- Permanent
- Full-time
- Responsible for formulating and executing the SEO strategy for the managed brands, primarily concerning the Dutch market, and potentially other markets as required
- Ensure the steady execution of the market strategy over the course of a quarter or year.
- Execute SEO tasks such as meta data, keyword research, content opportunities, SEO elements, schema.org etc
- Identify new opportunities across several informational, navigational and commercial keywords, minimising any gaps between the intent of the content on our landing pages.
- Monitor the organic performance, deliver in-depth traffic and conversion reports
- Monitor, track and report on search metrics and demonstrate SEO's impact on wider business KPIs
- Proactively work and execute optimizations from the monitored changes
- Provide regular competitor analysis and highlight areas for improvement and/or best practices
- Create in-depth and accurate content. Scaling this further while gaining a deeper understanding of the industry to produce more effective content.
- Optimise content that assists conversions which ultimately results in depositing players
- Be the main stakeholder to create SEO rich content and manage a constant workflow of content production
- Collaborate with the Tech SEO team to suggest and implement on-page technical improvements.
- Be the main point of contact for assigned external agencies and freelancers and manage communications and orders on behalf of the team
- Work with the off-page team and agencies on link building opportunities
- Support other team members in developing a high standard of quality content and metadata
- Train and assist with onboarding of new team members
- Stay updated with regulatory requirements and ensure our SEO and content activities use compliant language and techniques
- Performing ad-hoc SEO tasks as required
- Proficient in Dutch at a native or near-native level.
- Minimum 4+ years of experience in SEO, ideally agency-side.
- Experience of working both on-page and off-page, with a mobile-first LLM-friendly mindset.
- Experience working with multiple channels to execute SEO strategy.
- An ability to scale up technical SEO strategies and in-depth understanding of search engine behavior.
- Pro-actively spot opportunities and raise issues across multiple brands.
- Exceptional communication skills, motivation and the ability to work independently.
- Ability and availability to aid in the development of junior team members.
- Hybrid work policy
- 4 weeks of Workation (T&C apply)
- Well-being allowance to support your active lifestyle
- Private health insurance
- Discounts across a range of retailers, gyms, bars & restaurants
- We offer an employee assistance program that can provide help and guidance during challenging moments.
- For non-Malta residents, we offer a relocation package with 3 weeks of accommodation and flights.