Marketing Specialist iGaming
IGT
- Sliema, Malta Island
- Permanent
- Full-time
The Marketing Specialist will promote slots/games both to the general market and directly with operators (in collab with commercial/product), applying relevant marketing GTM tactics to maximize support for game launches and overall operator adoption.What You'll Do:
- Participates in commercial and product calls focused on product release & GTM ( refer to "go to market") identifying product release milestones, part of the joint roadmap exercise.
- Plans Games GTM and breaks down tasks for other marketing stakeholders.
- Increases product knowledge with in-depth sessions on understanding features and client benefits.
- Maximizes creative opportunities together with commercial and product teams, brainstorms.
- Proactively identifies opportunities to maximize product exposure, awareness and interest in the market.
- Builds and executes Games GTM including creative/campaign proposals and competition watch, plus rest of the GTM tactics including tiered system, all communications, events, network and direct promotions.
- Selects appropriate GTM tactics (social, video, events, streamers, campaigns etc.)
- Coordinates production of relevant collateral including game videos, designs, roadmaps, social media updates and website content in collaboration with design team, communications manager and other internal stakeholders.
- Follows competition to ensure we keep competitive differentiation and advantage.
- Sets and updates relevant OKRs (Objectives & Key Results), produces analysis and reports back.
- Maintains GTM Roadmap, regularly syncs with key commercial and product stakeholders.
- Ensure key messages across all touchpoints in collaboration with communications manager.
- You are self-driven, able to work on own initiative, accountable and organized
- You are ambitious, looking to learn and grow as marketing professional
- You have a passion for promoting casino technology and games
- Experience in Casino (including operator CRM or Affiliate marketing) and general Gambling knowledge is an asset
#LI-REMOTE
#PlayDigitalSeriousFunIGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, and to creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. IGT is an equal opportunity employer. We provide equal opportunities without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, pregnancy, marital status, national origin, citizenship, covered veteran status, ancestry, age, physical or mental disability, medical condition, genetic information, or any other legally protected status in accordance with applicable local, state, federal laws or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.IGT (NYSE: IGT) is the global leader in gaming. For more information, please visit .