Marketing and Data Executive
Konnekt
- Malta Island
- €30,000 per year
- Permanent
- Full-time
- Strategizing and implementing comprehensive marketing initiatives encompassing SEO, CRM, database marketing, social media, offline marketing, and advertising
- Collaborating with product owners to formulate marketing and communication strategies for individual products and advertising campaigns, ensuring alignment with the Company’s overarching marketing strategy. Creating agency briefs as needed
- Assessing and reporting the effectiveness of all marketing campaigns, utilizing insights to conduct tests such as A/B Tests for continuous optimization of spending and marketing ROI
- Serving as the primary liaison between the Company and its marketing agencies and suppliers
- Overseeing the Company’s social media presence and managing website content
- Organizing the library of media assets, including images and videos
- Developing and monitoring the marketing budget
- Three years experience in marketing with preference for digital marketing
- Experience with leading SEO, CRM and database marketing, social media and display advertising campaigns
- Experience with testing methods and analytical tools (eg. Google Analytics)
- Experience with testing methods and analytical tools (eg. Google Analytics)
- Strong analytical and data-driven skills
- Highly Creative
- Keeps up-to-date with the latest trends and practices in digital marketing
- Based locally