Crypto Business Development Manager
Betsson Group View all jobs
- Malta Island
- Permanent
- Full-time
- Support development and implementation of B2B and B2C plans, bringing strategy to life and support crypto business expansion, competitive positioning as well as user acquisition across crypto markets and brands.
- Optimize conversion funnels: wallet → deposit → first bet → repeat play.
- Drive performance-oriented marketing execution across affiliates, influencers, paid media, and partnerships.
- Collaborate with CRM on crypto-specific lifecycle campaigns (VIP, reloads, retention).
- Test and launch new acquisition channels relevant to crypto-native users.
- Act as commercial interface between Marketing, Product, Payments, Risk, and Compliance.
- Provide clear commercial input into: Crypto payments UX; Bonus mechanics and promotions; Product prioritization impacting revenue.
- Monitor industry trends, competitor activities, and regulatory developments to identify opportunities and risks.
- Minimum 2 years of experience in iGaming within a commercial and crypto/blockchain capacity.
- Proven ability to drive user acquisition and revenue.
- Strong understanding of crypto casino and sportsbook.
- Detailed oriented and dependable.
- Excellent communication and interpersonal skills in English.
- High level understanding of the crypto industry: cryptocurrencies, blockchains, wallets.
- Comfortable in ambiguity and early-stage scaling environments.
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