Marketing Specialist - Gaming Sector
EXEC Search
- Lija, Malta Island
- €45,000 per year
- Permanent
- Full-time
- Develop and implement digital marketing strategies to increase customer acquisition and retention
- Manage and optimize paid digital advertising campaigns across multiple platforms such as Google Ads and social media platforms
- Conduct keyword research and optimize website content for search engine optimization (SEO)
- Collaborate with the content team to develop engaging and conversion-focused content for various digital channels
- Track and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts
- Stay up-to-date with industry trends and emerging digital marketing technologies
- Monitor and report on the performance of digital marketing campaigns using analytics tools
- Bachelor's degree in marketing, digital marketing, or a related field
- Proven experience working in digital marketing, preferably in the gambling and casino industry
- Strong knowledge of digital marketing channels, including search engine marketing (SEM), social media marketing, email marketing, and content marketing
- Familiarity with digital marketing tools such as Google Analytics, Google Ads, and social media management platforms
- Experience in managing digital advertising campaigns and optimizing them for maximum ROI
- Solid understanding of SEO principles and best practices
- Excellent analytical and problem-solving skills
- Strong written and verbal communication skills
- Ability to handle multiple projects and prioritize tasks effectively
- High attention to detail and strong organizational skills
- Sport and social club
- Healthcare Plan
- Gym membership allowance
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