Marketing Manager
ICON
- Ta' Xbiex, Malta Island
- Permanent
- Full-time
- Product Packaging and Positioning: Strategically package our software services and products to resonate with our target audience. Develop messaging and positioning strategies that highlight the unique value propositions of our offerings and differentiate us from competitors in the market.
- Strategic Marketing Development: Work closely with the CEO and CSO to develop and implement marketing strategies aimed at driving revenue growth. Utilize market research, industry insights, and competitor analysis to inform strategic decision-making and ensure alignment with business objectives.
- Develop Compelling Content: Lead the creation of engaging content, including but not limited to website copy, blog posts, social media content, and multimedia materials, to effectively showcase our software development services and tech products. Collaborate with subject matter experts to ensure content accuracy and relevance.
- Marketing Automation: Harness the power of AI and marketing automation tools to craft engaging content, impactful copy, and effective customer engagement strategies, transforming interest into sales qualified leads and/or product trails.
- Marketing Campaign Execution: Plan, execute, and optimize targeted marketing campaigns across multiple channels, including digital advertising, email marketing, and events. Utilize marketing automation tools to streamline campaign workflows, optimize performance, and drive efficiency.
- Market Research and Analysis: Conduct ongoing market research and analysis to identify emerging trends, customer needs, and competitive dynamics. Use data-driven insights to inform strategic decision-making and adapt brand strategies and marketing tactics accordingly.
- Performance Measurement and Reporting: Establish key performance indicators (KPIs) to measure the effectiveness of brand strategies and marketing campaigns. Regularly monitor performance metrics, analyze results, and provide actionable insights and recommendations for continuous improvement.
- 3+ years of experience in a marketing role, preferably within the Tech industry
- Bachelor's degree in Marketing, or related field
- Experience leveraging AI & marketing automation tools to create captivating content, persuasive copy, and dynamic customer engagement strategies.
- Track record of driving revenue growth through strategic marketing initiatives.
- Goal-oriented, self-starter with a passion for the tech industry.
- Excellent communication and collaboration skills, with the ability to work effectively cross-functionally.
- Creative thinker with a passion for innovation and pushing the boundaries of technology.